Best Lobster Roll in Maine?

Ok, the pressure is on. I need to brainstorm...or should I say Mainestorm with you guys. I have new co-workers coming to Maine tomorrow and they want Lobstah! These dudes are kind of a big wicked deal, so it's gotta be good. Need to give them a real Maine Experience. Do I go fancy or hole-in-the-wall? Baked stuff or finger lickin' good? Leave a comment below on YOUR fave place to get a lobster. Thanks. We'll secretly tape these guys eating their lobsters...so listen to the Blimp Morning Show to hear them crack into the suckers!