I was out picking up some final gifts when I came across a display that stopped me in my tracks. Among the holographic Santas and pre-lit Christmas trees was an end cap of Valentine shwag. I had never noticed the very subtle, but subconsciously discernible difference, between Christmas red, and Valentine red. The other shoppers were wondering why I was taking pictures inside the store, and I'm pretty sure one lady tried to find security. Ho, Ho, Ho, Cupid.