Growing up in the Seventies we were taught that it was not okay to litter, by the striking image of a Native American's tear rolling down his cheek. Here we are 40 years later and the tear sends a powerful message once again. This time, it's the lead character from the Maine based cartoon web series, Temp Tales who delivers the important reminder. He's Bud Kelly from the wicked popular O'Chang Comics. In the PSA for Keep Maine Clean, Bud is out enjoying a walk in the woods to his favorite fishing hole, when all of a sudden he trips over a junked fridge. He falls ass over teapot down the hill crashing into even more crap that doesn't belong there. What happens next is sooooo Maine!

According to their website,

"Keep Maine Clean is a statewide program dedicated to reducing litter, increasing recycling education and conserving Maine's natural beauty."