This is a stat that will blow your mind. Last year The Super Bowl was 3 hours and 23 minutes long, but there were only 17 minutes of game play! Here's how this all breaks down. 

The Media Education Foundation broke down last Super Bowl 48 to demonstrate how much of the game is actually the game. This is what they found:

  • 72 Minutes of the game shows the field where the ball is not in play. Huddles, standing around.
  • 48 minutes and 34 seconds are commercials and promotions.  At an average of $4.5 million for every 30 seconds, that's over $436 million in ad revenue.
  • 23 minutes and 34 seconds are replays
  • 17 minutes and 30 seconds is the actual game where the ball is in play
  • 16 minutes and 37 seconds is miscellaneous things like crowd shots, stadium shots, stat graphics
  • 12 minutes and 28 seconds for the halftime show. This was Bruno Mars last year.
  • 7 minutes and 30 seconds were promos for Fox shows. It'll be NBC's shows this year.
  • 4 minutes and 52 seconds for the halftime report
To be fair, football isn't like hockey or basketball. There's a lot of standing around and waiting. A typical play lasts an average of six seconds. It's not quite as slow as baseball, but it isn't exactly a fast paced game. The networks have to fill that time with something.
So enjoy the game! All 17 minutes of it.

 

 

 

2. 48 Minutes and 34 Seconds: Commercial breaks and on-screen promotions.

 

 

3. 23 Minutes and 46 Seconds: Replays.

 

 

4. 17 Minutes and 30 Seconds: The actual, live game, with the ball in play. Amazingly, that accounts for just 8.5% of the broadcast.

 

 

5. 16 Minutes and 37 Seconds: "Miscellaneous" stuff, including shots of the crowd, cheerleaders, and the sidelines.

 

 

6. 12 Minutes and 28 Seconds: The halftime show.

 

 

7. 7 Minutes and 30 Seconds: Promotion for Fox TV shows, since Fox was hosting last year's game.

 

 

8. 4 Minutes and 52 Seconds: The halftime report.

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