It's one of our most-favorite WBLM morning shows of the year. For close to 30 years, Jim Koch, the man that started the craft beer revolution in the USA, has visited the WBLM Morning Show. Jim is the founder and Chairman of the Boston Beer Company. And for the past few years, we've done the show with Jim at the wonderful Porthole restaurant on the waterfront in Portland. Nothing was going to stop Jim or Celeste or me from doing it this year. Not even a global pandemic. So we strapped on the masks and boxed up the hand sanitizer for our first remote broadcast in months.


As usual, the Boston Beer crew had built an amazing display of all the Sam Adams beers, the Angry Orchard Hard Cider and mountains and mountains of Truly Hard Seltzers. It was a beauty fo behold. Then Jim arrived. We ordered a yummy Porthole breakfast and cracked open one of the last Sam Adams Summer Ales of the year and one of the first Sammy Octoberfest's of the year. And maybe a couple of Boston Lagers. As whenever you at a great bar, and you have good food, drink, and friends, there is always great conversation. We caught up with Jim on everything. We geeked out on how he brews Sam Adams New England IPA. We talked about how WBLM and the Boston Beer Company have gotten through the pandemic. Jim shared a great story about when he first started peddling Sam Adams beer in Boston, how he used to bring beer in a suitcase around town to get bartenders to try it, and hopefully serve it to customers. This was the inspiration of the Restaurant Stong Fund that raised over 5 million dollars to help restaurant workers get by this past spring,

Check out the story here from today's WBLM Morning Show:

Thanks again to Jim for coming up for a safe and wicked fun morning. This year we did the show inside in a back event room at the Porthole. Next year, we hope to be back out on the patio with all of you to celebrate good times, good music, good beer, and good friends.


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