Mainers Are Buying 15% More Liquor During The Pandemic
Many Maine businesses are taking a hit during the COVID-19 pandemic, but according to the Bangor Daily News, Alcohol distributors are seeing a huge uptick in demand for booze.
Over the course of March and most of April, whiskey, brandy, vodka and other spirits sold by distributors have brought in about $2 million more than they usually do during that span of time. We're talking an extra 13,000 cases or so of alcohol that were sold, according to the Maine Dept. of Administrative and Financial Services.
Virtual happy hours can be held just about any time. With so many people in Maine out of work, the words, "It's 5 o'clock somewhere" seem to be getting a lot of use. It's not just Maine either, nationally sales of hard alcohol went up a whopping 55% in March right after nationwide shutdowns hit. It's kind of scary to think there are so many folks drinking with the kids home from school.
The article from Bangor Daily News reports that the top sellers in Maine are: Tito's Handmade Vodka, Fireball Whiskey and our old stand by, Allen's Coffee Brandy. No big surprises there, we are all looking for familiarity and comfort.
Something else to be noted is that we are buying in super-big economy sizes, nips just aren't cutting it these days, I guess. Folks are stocking up on their poisons of choice along with toilet paper and Ramen noodles.
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